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Carbon Offsetting

Most think of carbon offsetting as planting trees, but in fact trees are not always the best way to carbon offset.

When a tree grows it extracts CO2 from the atmosphere locking it away in the trunk and branches. When it dies, that CO2 is released, albeit slowly, back into the atmosphere as it decomposes.

A better form of carbon capture is to find projects, such as wind and solar farms, that replace the use of fossil fuels and then use this carbon credit to offset a carbon deficit elsewhere. This is how we intend to offset your carbon footprint.

Not just the Climate

These projects are primarily in the developing world. Not only does this give the opportunity to reduce CO2 emissions, but also to incease the health of the local population by moving away from the reliance on dirty technologies.

By having more reliable energy sources the benefits to the local area can be economic too, assisting struggling communities out of poverty.

Highest Standards

There are many carbon offsetting schemes available with varying levels of authenticity. We only use UN or Gold Standard certified schemes, both of which are highly regarded and have a global reach.

The UN schemes are United Nations Framework Convention on Climate Change (UNFCCC) acredited. The greenhouse gas (GHG) emissions reduced through offsetting are measured in UN Certified Emission Reductions (CERs). The CERs are generated from Clean Development Mechanism (CDM) projects. These projects are located in developing countries.

The Gold Standard was developed in 2003 by World Wide Fund for Nature (WWF). It is a standard that sets requirements to design projects for maximum positive impact in climate and development and to measure and report outcomes in the most credible and efficient way.